Pay Per Click Advertising (PPC)
Ever wonder why some websites always show up at the top or on the side of your search results? Those are "sponsored ads" or "Pay-Per-Click" ads being paid for their placement.
While processes vary from search engine to search engine, the website owner pays a pre-determined amount of money each time someone clicks on their ad. They can control how much money is spent each day or each month.
This is a great way to get quick increases in traffic or test-market new campaigns and messaging. We do ongoing testing to be sure that your money is spent wisely and is bring the kind of traffic which is likely to increase sales.
Pay per click advertising is a great tool to augment your organic search engine optimization (SEO) results. SEO is a long-term strategy for success, but pay-per-click works today!
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