I enjoy receiving a daily SEO tip email from John Alexander. Today's tip is to the point about the content on your website. In his words:
-Create content that serves your customer's needs FIRST and your own needs second.
-Create content that will meet your visitor's exact search query and satisfy it.-Create content your visitor will be GLAD that they found - something of true merit.
-Create content that is based on real "behaviorally based research" rather than guessing at keywords..
-Create content that is written for your specific visitor so that it flows smoothly and reads well to them..
-Create content that is original and you feel proud to have created it..
-Create content that has a solid, well written "call to action.".
If you are interested in receiving his daily tips you can go to http://www.searchengineworkshops.com/.At the bottom of the page is a place to sign up for his newsletter.Since he gives SEO trainings you will get a notification approximately monthly about those.Enjoy!