www.sproingz.comBorn out of an idea from one of the founder's children, the product called Sproingz was launched just prior to Christmas 2007. Site Street helped craft an online strategy in stages, with the basic e-commerce site launching for Christmas and future upgrades planned for 2008 as the product gains wider exposure.The style of the site is unique in it's frivolity, mimicking the style of the product itself. This helps connect the website to the consumer consciousness created through the product.